BOTTLED FOR BUSINESS The less gassy guide to Entrepreneurship KARAN BILIMORIA

CONTENTS

ACKNOWLEDGEMENTS ix

INTRODUCTION xi

1 PERSISTENCE PAYS 1

2 FIRST STEPS 15

3 FINANCING COBRA 27

4 LOOK AFTER YOUR PRODUCT

(AND IT WILL LOOK AFTER YOU) 45

5 THE COBRA FAMILY 57

6 ‘MY NAME IS DAVE, AND I’M A CURRYHOLIC’ 75

7 RESTLESS INNOVATION 93

8 PUTTING SOMETHING BACK 111

9 WHEN THE GOING GETS TOUGH 123

10 GOING GLOBAL 139

APPENDIX 1 – COBRA AWARDS 155

APPENDIX 2 – TIMELINE 161

INDEX 165